Hey there Reader!
Remember last week I told you there's gonna be a change to the newsletter?
Well, I want to give you some behind-the-scenes each week until I launch.
I'm pivoting my whole LinkedIn strategy around the pending rebrand of the newsletter.
I've been working on the backend of things this week, coming up with the name, logo, which platform to host the website etc...
Next week will be the same.
The one teaser I am going to give you is that it's going to be a deep-dive style newsletter, with my regular content recommendations.
But this time, it'll be way more niche-specific. Right now, I have no real solid niche or USP for my newsletter to scale.
I guess this takes me to the topic of today's newsletter...
Being able to change and reinvent yourself in your space until something sticks.
Today at a glance:
- The biggest lesson I learnt from writing online for 4 years.
- A new podcast I've been binging by 'The Newsletter Guy'
- A quote from Tim Ferriss about reaching your full potential.
- My all-time favourite writing principle
Screw the Rules - Keep Testing Different Stuff
"It's never too late to be what you might have been." - George Elliot
Keep testing and experimenting.
This is what I regard as the superpower of writing online.
If you're lucky enough to be able to make a living from the joyous art of writing and publishing words on the internet, you have a great privilege of:
Having the freedom to keep trying and testing different stuff until you find what works.
Let me take you back real quick...
- When I started writing in 2020, I started off as a fitness blogger.
- From fitness blogger, I shifted into self-improvement (becoming a top writer in that category on Medium)
- And finally, in my short blogging career, I made the last switch to being a 'philosophy blogger' (also achieving top-writer status).
Today, I'm loosely aligned in the LinkedIn copywriting niche...
Which is somewhere I had no idea existed until 12 months ago.
This is my point, writing online and finding what you love requires shifting and changing with the wind... a lot.
Life changes, our beliefs change, and our personalities shift, so how can we expect to keep ourselves loyal to one thing until the end of time?
I ended up quitting 3+ times in the last 4 years because I didn't understand this.
The truth is, I was 17 when I started. I'm 21 now. Those are some of your most formative years of change, and I tried to stay loyal to one style of writing... (this cost me years of business growth)
but now, as I'm about to undergo another shift into the world of newsletters, I'm ready to take it on.
If you get anything from this, I want you to understand how important it is to just keep testing different stuff until you find that 'content-market fit'.
A podcast recommendation (banger)
How Kieran Drew Achieved "Digital Freedom" and Grew His Business From $0-$500k in 18 Months
Major value-bomb coming at you.
For those who have never heard of this pod, it's called 'Newsletter Operator' by The Newsletter Guy, AKA Matt McGary.
He's a legend in the newsletter space for a reason.
Anyway, he has this pod interviewing different online creators about how they grew their newsletters.
This episode is with Kieran Drew, an ex-dentist from the UK who quit his job to write online. He's now built a sizable business off the backend of this and copywriting and currently pulls in $500,000/year.
For those who don't yet follow him, check him out on X and LinkedIn, he's one of my favourite creators, and his newsletter is banging.
Here's a cool LinkedIn post from Kieran Drew that I liked.
A quote to ponder
Here's a motivating extract from Tim Ferriss on how to achieve greatness by aiming higher than the average person.
This is freaking motivating for me, I don't know about you.
(Shoutout to Colby Kultgen for including this in his newsletter last week)
A writing tip (the most powerful one I've come across yet)
Building in public.
“The minute you learn something, turn around and teach it to others.” ― Austin Kleon
Still, to this day, the people I see who have the most success in this whole writing game are those building in public.
The wins? They share them.
The losses? The struggles? The challenges? They share everything, in real time, as it happens.
In my experience, this is how you build true fans from writing.
Get them invested in your journey.
And that's a wrap! Thank you for sticking around with me, and furthermore, thank you for sticking around this next month as I undergo a pivot.
Just trust me, everything will level up, and you'll love the change/rebrand!
PS. If my newsletter brings any value to you, please consider sharing a quick testimonial. Even if you write 2 lines, this is the best way to support the work I put into this every week.
That's it from me this week, see you next week!
Alen
Alen Bašić
The Introverted Thinker.
Say "Hi" to me on LinkedIn👋 OR book a call with me here ☎️
