Hey there Reader!

How's your Sunday going?

Weekends are the best time for me to get deep work done. I find there is less distraction, less chaos, and more peace.

It makes me shift into a flow state way easier, and become a writing machine.

I produce all my clients and my content on Sundays.

Quick announcements: I'm working on some new digital products and lead magnets specific to this newsletter. I don't want to rush them, as I want to produce something that people would genuinely want.

I'm also working and brainstorming on an exciting new newsletter concept, which may be entirely separate from my personal newsletter here! It's exciting.

Think Alex Garcia or Chennel Basillio-type stuff...

Today at a glance:

How I shifted my identity from desperate wannabe to 'Writerpreneur'.
Revisiting a book I read 4 years ago about Lifestyle Design
A quote about the art of storytelling
A copywriting law on how to say more with less.

Reading time: 3.5 minutes.

How to Achieve 'Writerpreneur' Status

"Become the type of person who can achieve the things you want to achieve. Build identity-based habits now. The results can come later." - James Clear

I've got a self-belief problem (something I'm not proud to admit).

Ever since I was 15, I watched friends around me build and scale side hustles.

One of my friends built a second-hand clothing reselling business to 6-figures when we were 17/18.

This friend also happened to be the dopiest guy I've ever met - to this day.

So it was pretty funny and surprising to see how successful he became.

I've been dabbling in and out of these little side hustles since I was 15 also with little to show.

I never believed I'd be able to build a business or make significant money online, because my self-view was all jacked up.

This is where identity comes in.

If you want to achieve something you've never done before, you have to focus on creating a new identity first.

Mistake #1

Most people centre their goals around outcomes, rather than identity.

I didn't view myself as someone capable of making money online via writing, so I didn't.

By focusing purely on the outcome, saying things like:

"I want to make $10,000/mo writing online"

I already started off wrong.

The way to achieve these goals is by deciding who you want to be and becoming the type of person who achieves these things as a result.

Example:

I want to be a writer who makes $10,000/mo + living remotely.

Identity: Become the type of person who writes 1,000 words every day, has a productive writing/working routine, and has relevant habits such as performing outreach every day.

We aren't just going to jump into this and magically achieve it right? Which is why we have to focus on the small wins.

Small wins: Focusing on writing 500 words every day, and performing 20 minutes of outreach.

The key to scaling yourself beyond your self-limitations is about proving your identity to yourself first, rather than striving for the top 1% of results.

Go from "I will never do this..." to "I am an entrepreneurial writer".

And prove yourself right, not ~~wrong~~.

Try this writing exercise:

Dream outcome: [enter what your dream outcome is]

What type of person achieves that? [Include details about their daily habits, this is identity]

Small wins: How can you make everyday small wins to get there? [think breaking down the large habits into small chunks]

1 piece of content to consume:

Revisiting The 4-Hour Work Week by Tim Ferriss

Do I need to introduce this book?

Ahh fine...I will anyway.

It's safe to say that this is a straight classic. I was very reluctant to pick it up because it seemed super gimmicky.

"Join the New Rich... what the heck does that mean?"

I stand humbly corrected. This book is the blueprint for building a life as a digital nomad, in every single regard, for any type of person.

It's all about Lifestyle Design, and how you can best set up and automate your workflow to be able to travel anywhere and work from anywhere, with less.

It's not about chasing millions, it's about how to find the minimal threshold to give you freedom (which turns out isn't very much at all)

I picked this book up when I was 17/18.

I read it, but it wasn't really relevant to my life back then, I didn't have anything to apply it to.

But today? With copywriting, freelancing, newsletters, and personal branding, I most certainly have ways to directly apply it.

It's changing my outlook a whole lot. Top 5 favourite books of all time.

1 writing tip

Kaplans Law of Words - Eliminate junk and be more impactful

Firstly, shoutout to Harry Dry for repopularising this idea. He's truly one of the best marketing copywriters of today.

What is it?

"Any words that aren't working for you, and working against you."

This is the most textbook rule that most writers struggle with.

Go through a paragraph of your writing, if that paragraph makes sense without that word/sentence, pull it out!!

A lot of the stuff we write shouldn't be there in the first place.

Be brutal with your editing process, my fellow creators!

1 Quote to ponder

One of the greatest writers, T.S Elliot, an American-English poet and playwright on the science of storytelling:

"The end is where we start from."

A storyteller's main goal is to get an audience from the beginning of a story to the end, keeping them entertained throughout.

You don't start reading a 300-page book from page 150, do you?

No one reads a book to get to the middle, they do it to get to the end.

The beginning and middle of a story are geared towards getting someone to the end, so build your story accordingly.

Start your story as close to the ending or transformation point as possible.

Don't waste your reader's time.

PS. If my newsletter brings any value to you, please consider sharing a quick testimonial. Even if you write 2 lines, this is the best way to support the work I put into this every week.